Valmore Riera

Marketing Director

Paxer SPA

United States

Professional Summary

Valmore Riera is an e-marketing director at Paxer S.p.A., a company that provides independent hotels with the technology that allows them to receive, confirm, and charge for reservations within their own website together with a reservation management system that allows them to manage in a single location, all their reservations from different channels. He has held this position since December 2014. He is in charge of leading a team to produce communications and content in innovative ways through digital channels and provide technological solutions to connect brands with their customers; the creation of the marketing, consulting, and digital marketing unit at Paxer.com; and the creation, launch, and start of operation in the Latin American region W3 digital communications. Valmore earned his TSU degree in advertising from IUNP in 1993, a bachelor’s in behavioral sciences from in 2001 and a master’s in marketing in 2006, both from Prescot University, and a bachelor’s in e-business from the University of Phoenix in 2009. His professional capabilities include developing business strategies for growth; project management of digital technology employing the Agile and PMI’s methodology; planning, implementation, and control of marketing and business goals on and off-line; business strategies supported by his CRM technology achievements; and implementing SEO techniques, SEM, and email marketing. One of Valmore’s most notable achievements is when he led a team of 15 people who designed, developed, consolidated, and implemented the online hotel reservations system at Venezuelatuya.com, which attracted more than 70 hotels and bed and breakfast inns, under his direction. They positioned the website to be the 10,000th most visited in the world (according to the Alexa traffic meter) and structured the business to become the first tourism portal of Venezuela. Valmore wants to share his experience with other business leaders as well as learn from them.

Skills

Specialization

Marketing Strategy; Marketing; Online Advertising; Advertising; Social Media Marketing; Marketing Communications; Social Media; Mobile Marketing; Digital Strategy; Online Marketing; Creative Direction; Marketing Research; Email Marketing; E-commerce