Sergio Barnetche

CMO

Quimera Ad

Mexico

Professional Summary

Sergio Barnetche is the bicultural senior executive of Red Empresarial Intermex, S.A. de C.V., with extensive experience in the retail and business industries. He founded the company in 2010, and he assumed the role of chief executive officer in July 2013.Sergio received bachelor’s degrees in business administration and management from Valley Forge Military Academy & College and general business administration and management from Babson College. He subsequently received an M.B.A. from Universidad Panamericana. Sergio has worked with large private and public companies, assisting them enter the markets in Mexico and Latin America. He was previously the retail and commercial director in Mexico and then in the general management department for license retail stores in Latin America for fashion company Quicksilver from 2007 to 2013. He assumed his current position at Red Empresarial Intermex, S.A. de C.V., when he stepped down from that position at Quicksilver. Sergio is fluent in Spanish and English. His most transferable expertise are in the retail, merchandising, sales, marketing, management, footwear, strategy, apparel, strategic planning, marketing and business strategy, new business development, wholesale, visual merchandising, trend spotting, store management, negotiation, pricing, ecommerce, profit and loss management and product marketing sectors of the consumer industry. Sergio is looking to network with fellow executives and join a nonprofit board of directors.

Skills

Specialization

Retail; Strategy; Strategic Planning; Product Development; Merchandising