Luis Mondragon

Marketing and Trade Marketing Director

La Huerta

Mexico

Professional Summary

Luis Mondragon has been in the marketing industry for more than 17 years, as marketing specialist with more than 17 years of experience developing commercial strategies in huge transnational and national consumer companies. Luis currently lives in Mexico City, he is now the Marketing and Trade Marketing Director with a company by the name of La Huerta, there his role is to handle all planning, develop strategies to increase sales productivity, increase brands, brand equity and all major functions. Prior main achievements include La Huerta (frozen vegetables company) increased 5 points of Brand Awareness. The Advertising Campaign won special recognition in the most important marketing mass media like: “InformaBTL, “El Publicista” and the magazine “NEO”, Jumex (leader juice company in Mexico). Increased sales 8% vs. last year and reached budget to 100% vs last year due to a correct brand strategy and correct media planning. Developed successful advertising campaigns with huge market penetration, achieving special award “Los Monstruos de Mercadotecnia” from, Grupo Expansión & CNN Mexico, this business magazine, recognized the bests advertising campaigns in terms of Top of Mind and Sales. He does does most of his business internationally, including Mexico, Canada, the US, Europe, Asia, and Japan. Luis is always willing to expand more internationally. Luis is an international professor, specialist in marketing topics, teaching at La Salle University where he is on the Board of Directors. He does public speaking engagements mostly lectures as he teaches 3 times a week at the University, as well as giving presentations. Luis at this point in his career is looking to network with like minded professionals internationally and share his knowledge as well. Luis bases his success on all his experiences and knowledge he gained along the way. Within the next 5 years his future goal is continue my professional development in a consumer company, in order to apply my 17 years of experience on marketing and trade marketing area.

Skills

Specialization

Marketing Marketing