Graciela Braniff

CEO

Braniff Qualitative Marketing Research

Mexico

Professional Summary

Graciela Braniff has the number one qualitative marketing research firms in Mexico. Graciela has over 40 years of experience handling moderating and analysis in Qualitative Research. She is innovative and tireless, always looking to invent new methodologies to perfect her craft. Her marketing sectors tend to be in the retail and health industry, one of her main client is the Walmart Corporation. She wrote a chapter in the Marketing Association of Communicators textbook (2014). Graciela is fluent in Spanish, English, and French and in her free time she does counseling for the Red Cross.

Skills

Specialization

Qualitative Research; Focus Groups; Customer Insight; Marketing Research; Advertising Research; Consumer Behavior; Competitive Intelligence